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Citi - Goal Lines
Ad Campaign
Ad Campaign
Like a sketch or a doodle on the back of a napkin, every life goal starts with a dream and ends with a line.
Once you have an actual picture in your mind, it's amazing how quickly life goals become real, gaining momentum all their own and creating new ones as life goes on.
Citi wants to encourage this type of dreaming and remind consumers that they're here to help keep those GOAL LINES moving, just like your life.
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